Expand your reach, drive downloads, and diversify your app growth strategy on app stores owned by leading mobile OEMs. Access exclusive channels, connect with untapped audiences, and gain a competitive edge beyond traditional platforms.
AVOW connects advertisers with an untapped audience by aggregating mobile OEM inventory across alternative app stores. This approach grants access to an untapped audience of over 1.56 billion daily active users (DAUs).
Diversify your app presence across mobile OEM app stores to reduce dependency on mainstream platforms. Enhance your brand visibility with premium placements and reach untapped audiences—all while avoiding the high fees of traditional app stores.
Diversify your app’s presence across global mobile OEM app stores, reaching millions of users.
Boost visibility with ASO strategies to rank higher and get noticed.
Negotiate better billing terms and sidestep the hefty 30% fees of major platforms.
Shine with premium placements like Samsung Galaxy Store’s “Essential Games Pick” (ESP).
AVOW enables app featuring across multiple alternative app stores, ensuring higher visibility and maximum impact for your advertising campaigns.
Discover special promotional opportunities in the Samsung Galaxy Store offered by AVOW. Reach millions of Samsung device users with strategic ads and featured app placements. Enhance visibility and engagement through targeted campaigns designed to drive downloads.
Pop-ups:
Attention-grabbing advertisements that appear prominently on users’ screens, ensuring high visibility.
Editor’s Choice (EGP/Essential Games Pick):
Curated selection of top-quality apps and games highlighted by Samsung for enhanced discoverability. Featured prominently on the Galaxy Store’s front page. Initially appears as a video or image and shifts to the main banner as users scroll.
Main Banner + App Collection:
Prime advertising space featuring prominent banners and curated collections, driving app downloads. General Banner: Additional banner placements across various sections of the Galaxy Store, increasing app exposure.
Push Notifications:
Direct messages sent to Samsung device users, alerting them about special offers, updates, or new app releases.
Discover strategic tips and insights for maximizing app distribution and advertising through mobile OEMs and Alternative App Stores in our comprehensive guide.
Alternative app stores are app distribution platforms provided by mobile OEMs outside of the Google Play or Apple App Store ecosystems. Alternative app stores are pre-installed on all OEM devices and come with their own set of features and rules. Alternative app stores tend to offer more flexibility in app offerings, payment methods, and advertising options.
Alternative app stores enable app developers to reach new and untapped audiences, especially in regions where OEMs hold substantial market shares. They provide less crowded spaces than Google Play or Apple’s App Store, which can lead to higher visibility, increased downloads, and improved app retention. Additionally, they offer more options for payment and billing flexibility, which can be beneficial for monetizing apps effectively.
Alternative app stores often feature apps prominently due to their myriad of advertising and “featuring” options. Options like being highlighted as the “App of the Day” or using banner and video placements within the store’s interface make it easier for apps to stand out. This increased visibility can lead to higher install rates and greater brand recognition, especially for apps entering highly competitive markets.
Many alternative app stores allow more flexible payment options than Google Play or Apple’s App Store. OEM app stores often integrate with regional payment systems, offer more user-friendly in-app billing, and allow the use of third-party payment options, which helps developers avoid the high revenue shares (often 30%) typically taken by Google and Apple.
Alternative app stores provide robust targeting options, including device-specific targeting (e.g., showing ads only on high-performance devices for high-fidelity gaming apps), geographic targeting, and behavioral targeting based on app engagement. OEMs have access to first-party device data, allowing for precise targeting, which helps apps reach their ideal user base more effectively than on broader app stores.
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