Mobile Original Equipment Manufacturers or mobile OEMs are smartphone device manufacturers that dominate the global telecommunications industry such as Samsung, Xiaomi, vivo, OPPO, Transsion, OnePlus, Realme and Huawei. They create not just the hardware but their own software and advertising ecosystems.

AVOW has official partnerships with mobile OEMs like Samsung, Xiaomi, OPPO, vivo, Realme, Oneplus, Huawei, Transsion, Itel, Inifinix and Tecno

Alternative app stores enable app developers to reach new and untapped audiences, especially in regions where OEMs hold substantial market shares. They provide less crowded spaces than Google Play or Apple’s App Store, which can lead to higher visibility, increased downloads, and improved app retention. Additionally, they offer more options for payment and billing flexibility, which can be beneficial for monetizing apps effectively​​​.

Alternative app stores are app distribution platforms provided by mobile OEMs outside of the Google Play or Apple App Store ecosystems. Alternative app stores are pre-installed on all OEM devices and come with their own set of features and rules. Alternative app stores tend to offer more flexibility in app offerings, payment methods, and advertising options​​​.

Benefits of running user acquisition campaigns with mobile OEMs are – they are brand-safe, fraud-free, and cost-efficient with access to more than 1.5 billion daily active users.

Yes, we can support you and the team from launching on the alternative app stores to app discoverability, and also help you scale your app’s user acquisition goals with performance optimizations.

Yes, in general it is.

No, we are an agency managing your mobile marketing spend with full transparency. AVOW is an on-device mobile OEM user acquisition specialist which bridges the gap between mobile marketers and users. We aggregate mobile OEM inventory such as Xiaomi, Huawei, vivo, OPPO, Oneplus, realme and Transsion across alternative app stores, beyond pre-install apps while connecting mobile marketers with an untapped audience of more than 1.5 billion daily active users.

Mobile OEM platforms provide robust targeting options, including demographic data (e.g., age, gender), geographic location, device type, and user behavior patterns amog others. OEMs can also use appographic targeting (based on app usage), enabling brands to reach users with specific app interests. This high level of targeting precision allows brands to tailor their messaging and increase relevancy​​​.

Creative placements vary on different mobile OEMs. But in general, you can do Banner, Interstitial, Video, Splash Interstitial, Native, Push Notification, Screen takeover and dynamic preloads.

Display Traffic, App Store Traffic and Google Play Auto install (Dynamic Preloads)

CPI – to begin with. Once we run the campaign and collect enough data after the first few weeks, we then move towards a more performance based model (CPR,CPA)

Yes, each mobile OEM has a minimum, rather specific budget for the initial test. AVOW can help to build a customized launch strategy for every mobile OEM.

Yes, we are, and so are our partners.

That’s right! We do offer Dynamic Preloads across multiple mobile OEMs globally.

Dynamic Preloads are a method of installing apps directly on users’ devices during initial device setup, through partnerships with Mobile OEMs. Unlike factory preloads, which are fixed on devices at the factory level and cannot be adjusted, Dynamic Preloads are more flexible and allow for the latest version of the app to be installed direct from the Play Store after the user is presented with the app and opt-in to installing it.

Yes! AVOW can help boost your numbers by running Dynamic Preloads inventory (Google Play Auto Install), as well as display advertising.

Yes, of course. We can support you with seasonal promotions on specific app stores.

AVOW is focused on performance and can tap into unique placements available via our exclusive partnerships with the various mobile OEMs. Combined with our knowledge and expertise on the kind of creatives, ad placements, and traffic that work the best for each app vertical, we can help your app reach new, untapped, quality users.