What is Appographic Targetingâ„¢?
Appographic Targetingâ„¢ is an app-interest based audience targeting technology that helps app advertisers promote their app to new users based on their unique app interests.It allows the advertiser to target over 200 appographic segments based on app interests and leverages audience insights beyond category and ownership.
Why is Appographic Targetingâ„¢ important?
Appographic Targetingâ„¢ helps you find the perfect user for your app based on their unique interests and promote your app to users who are most likely to install it. It helps not only with the user acquisition and better install rates, but also with more loyal and engaged users