The Customer
Milanuncios: Spain’s go-to marketplace for buying and selling.
As Spain’s leading online classifieds platform, Milanuncios connects buyers and sellers across a wide range of products and services, including second-hand goods, real estate, jobs, and more. With its user-friendly interface and extensive reach, Milanuncios provides individuals and businesses with an effective space to list items and reach potential customers.
The Challenge
Milanuncios faced significant challenges in acquiring new users in the competitive online classifieds market.
Saturation and rising competition from e-commerce giants like Temu, Shein, and Miravia drove up acquisition costs. Additionally, ad fatigue reduced the effectiveness of traditional advertising, making it harder to capture and engage potential users.
Key objectives for Milanuncios’ user acquisition:
➤ Expand user base
➤ Increase platform traffic
➤ Enhance user engagement and retention
The Solution
To tackle these challenges, Milanuncios partnered with AVOW. Utilizing our mobile OEM relationships with Xiaomi and OPPO for premium ad placements.
Key strategies included:
✅ Mobile OEM Inventory: Access to high-quality display and preload placements.
✅ Targeting Optimization: Precise targeting through AVOW Intelligence’s data analysis.
✅ Unified Integration: Seamless access to multiple OEM inventories via a single interface.
These tactics helped Milanuncios reach their target audience, improve campaign performance, and achieve an eCPA below the target while staying within budget.
The Results
Our partnership drove strong growth, cost efficiency & effective budget use.
100%
Budget optimization
<23%
Lower eCPA
+30%
New user growth
The campaign efficiently optimized the entire budget, reduced eCPA by 23% below the initial goal, and drove a 30% increase in user growth quarter-over-quarter through optimized Xiaomi on-device campaigns and OPPO preloads. These outcomes highlight AVOW’s successful approach and significant value to Milanuncios.
The Feedback
“AVOW’s partnership was instrumental in elevating our user acquisition efforts. Their ability to consistently drive a cost-efficient campaign was a major factor in our success. Their data-driven approach and expertise in performance media allowed us to optimize our campaigns, achieve significant cost savings, and drive substantial growth in app installs. The ability to target users with precision and measure the impact of our initiatives in real-time was invaluable. Their insights and guidance were crucial in helping us to identify opportunities for improvement and maximize our ROI.”
Alex Piriz
Growth Marketing Manager, Milanuncios
