The Company
OctaFX offers a state-of-the-art trading experience to over 7 million trading accounts worldwide.
The company is well known for its social and charitable activities, such as supporting infrastructure and humanitarian projects in many joint ventures.
The Challenge
Finding incrementality within OctaFX’s existing marketing mix was the primary goal.
The company aimed to acquire new users via ads running on the most widely used device manufacturers in APAC. This involved expanding their user base globally by targeting high-growth trading markets such as India, Indonesia, and Malaysia, as well as emerging regions like Nigeria and South Africa. The challenge was to bring in new and targeted users who were actively willing to trade, all while ensuring the acquisition process was entirely free of ad fraud.
The Solution
OctaFX leveraged AVOW’s partnerships with Xiaomi and Vivo to reach an untapped audience.
Acting as a one-stop solution for the client, AVOW was able to run offers on different OEMs while avoiding overlap and price competition within the client´s existing UA operations. Key aspects of the solution included:
✅ Extensive Reach: Access to over 70% of Android devices in Southeast Asia and 90% in India.
✅ Advanced Targeting: Utilized unique targeting capabilities like Appographic to run ads on devices already using multiple trading apps.
✅ Competitive Advantage: Enabled OctaFX to thrive in a competitive market by reaching active, engaged users with its exclusive product offering.
✅ Featured on GetApps: Xiaomi has built an entire and proprietary ecosystem, including their own ad placements, payment solutions and app stores.
The Results
With AVOW, OctaFX reached untapped audiences with ad placements in countries such as Indonesia, India, Malaysia, Nigeria and South Africa.
+3
OEMs managed by AVOW
+13
Geos
<1%
Rejection Rate (installs)
>150%
Highest ROAS
Through the collaboration so far, OctaFX and AVOW have achieved impressive outcomes:
✅ 3 mobile OEMs: Coordinated campaigns across three major OEMs.
✅ 13 geos covered: Expanded reach to 13 geographic regions.
✅ <1% rejection rate: Maintained a rejection rate of less than 1% for installs.
✅ 150%+ highest ROAS: Achieved over 150% return on ad spend.
The Feedback
“AVOW was our chosen partner to run all media buying Ads on OEM Devices in APAC and Africa. They are our extended team of mobile User Acquisition and we couldn’t be more satisfied.”